Poonam Naruka, popularly known as Pooh in Korea, is an Indian-Italian YouTuber, content creator, pharmacist, and model based in Seoul, South Korea. She rose to fame through her YouTube channel, where she shares her life as a foreigner living in South Korea, covering everything from Korean food and culture to skincare and daily lifestyle. With over 6 million subscribers on YouTube and 1.1 million followers on Instagram, Poonam has become one of the most popular foreign content creators in South Korea. She is also an award-winning influencer who received the Creative Force Award from the Mayor of Seoul in 2025.
Pooh in Korea (Poonam Naruka) Biography
| Field | Details |
| Full name | Poonam Naruka |
| Nickname | Pooh in Korea |
| Gender | Female |
| Date of birth | August 17, 1995 |
| Age | 30 years old (as of April 2026) |
| Place of birth | Jaipur, Rajasthan, India |
| Current residence | Seoul, South Korea |
| Nationality | Indian-Italian |
| Ethnicity | Indian (Rajasthani heritage) |
| Zodiac sign | Leo |
| Religion | Hinduism |
| Sexual orientation | Straight |
| Height | 5 ft 4 in (164 cm) |
| Weight | Approximately 112–121 lbs (51–55 kg) |
| Body measurements | 33B-24-34 |
| Shoe size | 7 (US) |
| Hair colour | Dark brown |
| Eye colour | Brown |
| Marital status | Single |
| Spouse | N/A |
| Children | None |
| Siblings | Two brothers |
| Languages | English, Italian, Hindi, Korean |
| Alma mater | Università degli Studi di Torino, University of Cambridge, Chonnam National University |
| Profession | YouTuber, content creator, pharmacist, model |
| Net worth | Estimated $1.5–$1.7 million (2026) |
Who Is Pooh in Korea?
Poonam Naruka, better known online as Pooh in Korea, is one of the most watched foreign YouTubers creating content in South Korea.
Born in Jaipur, India, and raised in Turin, Italy, she moved to Seoul in 2018 to pursue a career in pharmacy. She soon discovered a passion for sharing her cross-cultural experiences online.
Her YouTube channel, Pooh in Korea, quickly gained traction thanks to her warm personality and relatable storytelling. She covers topics like Korean skincare routines, street food reviews, cultural differences, and language learning.
What sets her apart from other lifestyle creators is her ability to speak four languages fluently — English, Italian, Hindi, and Korean.
Poonam is also recognized by the South Korean government for her role in promoting Korean culture to a global audience.
In January 2025, the Mayor of Seoul presented her with the Creative Force Award, making her one of the few foreign content creators to receive such a distinction.
How Old Is Pooh in Korea? Age and Birthday
Poonam Naruka is 30 years old as of April 2026. She was born on August 17, 1995, in Jaipur, Rajasthan, India. Her zodiac sign is Leo, a sign often associated with creative energy and confidence — traits clearly visible in her content.
She spent her early childhood in India before her family relocated to Turin, Italy, where she grew up and completed her education.
Her multicultural upbringing across India, Italy, and South Korea has shaped much of the content she produces today.
Pooh in Korea’s Height, Weight, and Body Measurements
Poonam Naruka stands approximately 5 feet 4 inches (164 cm) tall. She weighs around 112 to 121 lbs (51–55 kg), based on different sources. She maintains a slender and active build.
Her body measurements are estimated at 33B-24-34 inches, with a dress size of 36 (EU) and a shoe size of 7 (US). She has brown eyes and naturally dark brown hair. Poonam does not have any known tattoos.
Note: These measurements are approximate and gathered from public sources. Exact figures have not been confirmed by Poonam herself.
Pooh in Korea’s Education
Poonam’s academic journey is as diverse as her cultural background. She holds a Master’s Degree in Pharmacy from the Università degli Studi di Torino (University of Turin) in Italy, where she grew up and completed most of her formal education.
She also studied at the University of Cambridge in England. After moving to South Korea, she enrolled in a Korean language program at Chonnam National University to strengthen her fluency in Korean.
This educational background, paired with her language skills, has given her an edge in building a career that spans multiple countries and cultures.
Pooh in Korea’s Career
Early Career as a Pharmacist
After earning her pharmacy degree in Italy, Poonam moved to Seoul, South Korea, in 2018. She initially worked as a licensed pharmacist, using her multilingual abilities and specialized education to establish herself professionally in the city.
Rise on YouTube
On August 21, 2018, Poonam launched her YouTube channel, Pooh in Korea. Her first videos focused on Korean language lessons for beginners. Over time, her content expanded to include lifestyle vlogs, food challenges, travel explorations, K-beauty tutorials, and cultural observations.
Some of her most popular videos include “6 Interesting Things About Korea: My Experience” and “Indian Food in Korea.” By April 2026, the channel has amassed over 6 million subscribers and published 330+ videos, accumulating more than 1.4 billion total views.
Television and Music Appearances
Poonam has appeared on Korean national television programs and regional TV shows in Gwangju. In 2023, she acted alongside popular Indian YouTuber Sourav Joshi in the music video for “Yaad Teri Aaye Baar Baar” by Saaj Bhatt and Sandeep Batraa. The video has garnered over 12 million views on YouTube.
Awards and Recognition
Poonam’s contributions to bridging Korean and international cultures have been recognized by both the entertainment industry and the South Korean government:
- Global Influencer Award at the 2024 Seoul Con Apan Star Awards (alongside Dasha Taran and Irene Swandy)
- Creative Force Award from the Seoul City Government, presented by the Mayor of Seoul in January 2025
She has also delivered a talk at Seoul National University (SNU), earning a certificate for her contributions to cultural exchange.
What Is Pooh in Korea’s Net Worth and Salary?
As of 2026, Poonam Naruka’s net worth is estimated at around $1.5 to $1.7 million. She earns an estimated monthly income between $20,000 and $50,000 from various revenue streams.
YouTube Ad Revenue
Her main YouTube channel generates approximately $300,000 to $470,000 annually from ad revenue alone. According to HypeAuditor data for March 2026, her estimated monthly YouTube earnings ranged from $10,818 to $14,820, which translates to projected yearly earnings of $129,810 to $177,840 from YouTube alone.
Brand Partnerships and Sponsorships
A large portion of her income comes from brand collaborations and sponsorships. As a K-beauty and Korean lifestyle influencer with millions of followers, she partners with both Korean and international brands for sponsored content and product placements.
Other Income Sources
Poonam earns from Instagram collaborations, television appearances in South Korea, and music video appearances. She also runs a secondary channel, Poonam Naruka Vlogs, which brings in extra revenue.
Her total estimated annual income across all platforms is approximately $235,160 to $322,080, according to analytics estimates.
Is Pooh in Korea Married? Boyfriend, Dating History, and Relationship Status
As of April 2026, Poonam Naruka is not married and does not have a publicly confirmed boyfriend. She keeps her romantic life very private.
While fans regularly ask about her relationship status in Q&A videos, she has consistently chosen to keep that part of her life off-camera.
Some online sources have previously linked her to a person named Kris, who has appeared in a few of her videos.
The exact nature of their relationship has not been confirmed by Poonam herself. Other sources report she is single and focused on her career and content creation.
Pooh in Korea’s Family
Poonam comes from an Indian family with strong ties to Italy. She was born in Jaipur, Rajasthan, India, while her father was already settled in Turin, Italy.
The family eventually reunited in Italy, where Poonam spent most of her childhood and teenage years.
She has two brothers, though their names and professions have not been made public. Poonam frequently visits her parents in Italy and has featured them in several of her YouTube vlogs, including “Meet My Family” filmed during a trip to Italy. She describes herself as an “Indian-Italian girl living in Korea.”
Poonam also has a beloved miniature poodle named Mongmong, born on February 15, 2019. Mongmong has his own Instagram account,@mongmong_inkorea, with over 36,000 followers.
Pooh in Korea’s Social Media Presence
Poonam maintains an active presence across multiple platforms:
- YouTube (Pooh in Korea): Over 6 million subscribers and 330+ videos as of April 2026. Her channel receives an average of 1.78 million monthly views with an engagement rate of 3.48%.
- Instagram (@rekhu_): Over 1.1 million followers. She shares personal photos, fashion posts, travel snapshots, and brand collaborations.
- TikTok (@poohinkorea): She posts short-form content including transition videos, cultural clips, and trending challenges.
- YouTube Vlogs (Poonam Naruka Vlogs): A secondary channel with approximately 697,000 subscribers and over 61 million views.
She uses her platforms primarily for lifestyle content, K-beauty reviews, BTS fan content, and cultural storytelling.
Fast Facts About Pooh in Korea (Poonam Naruka)
- She speaks four languages fluently: English, Italian, Hindi, and Korean.
- Her first YouTube video was titled “My First Time in Korea”, uploaded in August 2018.
- She holds a Master’s Degree in Pharmacy and worked as a pharmacist before becoming a full-time content creator.
- She acted alongside Sourav Joshi in the 2023 music video “Yaad Teri Aaye Baar Baar”, which has over 12 million views.
- She was one of the first Indian-origin content creators to receive the Creative Force Award from the Seoul City Government.
- Her miniature poodle, Mongmong, has a dedicated Instagram page with more than 36,000 followers.
- She studied at three universities across three countries — the University of Turin (Italy), University of Cambridge (UK), and Chonnam National University (South Korea).
- She describes herself as “born in India, raised in Italy, and now working in Korea.”
- Her favourite brands include Levi’s, Gap, Louis Vuitton, and Calvin Klein.
- She delivered a talk at Seoul National University (SNU) on cultural exchange and content creation.
Read more: Who is Aria from K-pop? Age, height, net worth, boyfriend, family, career
Wrapping Up
Poonam Naruka, known worldwide as Pooh in Korea, has built a remarkable digital career by sharing her unique cross-cultural perspective from Seoul, South Korea.
From training as a pharmacist in Italy to becoming a 6-million-subscriber YouTube star and award-winning influencer, her story reflects the power of authentic storytelling and cultural curiosity.
As she continues to grow her brand and audience in 2026, she remains one of the most watched foreign creators in South Korea.
References
- Famous Birthdays. “Pooh in Korea – Age, Bio, Family”.
- PTI News. “Poonam Naruka Wins Prestigious ‘Global Influencer Award’ at the 2024 Seoul Con Apan Star Awards”.
- The Opinionated Indian. “Pooh in Korea Biography, Age, Boyfriends, Net Worth In 2025”.
- HypeAuditor. “Pooh in Korea YouTube Stats, Analytics, Net Worth and Earnings”.
- LiveMint. “Viral Video: Social media influencer moves to Seoul”.
Disclaimer: The information on Star Vistiq is collected from trusted public sources. We strive for accuracy but cannot guarantee completeness of celebrity profiles, net worth estimates, or biographical data. Readers should verify information independently. For corrections or inquiries, contact: info@starvistiq.com.
