Kalee Rogers is an American social media influencer, fitness entrepreneur, and content creator best known for her fashion, beauty, and family-centered content. She is the founder and CEO of Day 1 Fitness, a fitness apparel brand. With over 1.3 million followers on Instagram and 1.1 million on TikTok, Kalee has built a recognizable personal brand around faith, family, and wellness. She is married to Justin Rogers, and together they are raising four children in Alpine, Utah.
Kalee Rogers Biography
| Field | Details |
| Full name | Kalee Rose Rogers |
| Gender | Female |
| Date of birth | Approximately 1991 (reported as September 15, 1991) |
| Age | 34 years old (as of 2026) |
| Place of birth | United States |
| Current residence | Alpine, Utah, USA |
| Nationality | American |
| Ethnicity | White |
| Zodiac sign | Virgo (if born September 15) |
| Religion | Christian |
| Sexual orientation | Straight |
| Height | 5 ft 6 in (168 cm) |
| Weight | Approximately 130 lbs (59 kg) |
| Hair colour | Blonde |
| Eye colour | Blue |
| Marital status | Married |
| Spouse | Justin Rogers |
| Children | 4 (Sadie, Jay, Savannah, Stella) |
| Alma mater | Holds a degree in Communications and Marketing |
| Profession | Social media influencer, fitness entrepreneur, content creator, CEO of Day 1 Fitness |
| Net worth | Estimated $3–5 million |
Who Is Kalee Rogers?
Kalee Rogers is an American digital entrepreneur who turned her love for beauty, fashion, and fitness into a full-time career. She first gained attention in 2017 after partnering with Younique Products as a beauty presenter.
Since then, she has expanded her reach across Instagram, TikTok, Facebook, YouTube, and Amazon, becoming one of the most followed lifestyle influencers in the United States.
Her personal brand centers on faith, family, fashion, and fitness. On her official website, she describes her mission as “helping others feel confident” through honest product recommendations and relatable content.
Kalee is also known for sharing day-to-day moments with her husband Justin and their four children — Sadie, Jay, Savannah, and Stella.
Beyond content creation, Kalee runs Day 1 Fitness, a fitness apparel company she founded. She also operates an Amazon influencer storefront where she recommends products across beauty, home, and wellness categories.
How Old Is Kalee Rogers? Age and Birthday
Kalee Rogers is approximately 34 years old as of April 2026. She was born in 1991 in the United States.
Some online sources cite her date of birth as September 15, 1991, which would make her zodiac sign Virgo.
Kalee has not publicly confirmed her exact birthday on her social media profiles. Multiple biography sites list her birth year as 1991, while a few others report it as 1992.
Based on the majority of available sources, she is estimated to be between 34 and 35 years old as of 2026.
Kalee Rogers’ Height, Weight, and Body Measurements
Kalee Rogers stands approximately 5 feet 6 inches tall (168 cm) and weighs around 130 pounds (59 kg). She has blonde hair and blue eyes.
Her athletic build reflects her commitment to fitness, which she regularly showcases through workout routines and wellness content on her social media channels.
Exact body measurements such as bra size, bust, waist, and hip measurements have not been publicly shared by Kalee.
She promotes a healthy, active lifestyle rather than focusing on specific numbers, encouraging her followers to prioritize how they feel over strict measurements. Her shoe size is also not publicly available.
Kalee Rogers’ Career
Early Beginnings with Younique Products
Kalee Rogers started her professional career in digital content creation in early 2017. Her breakthrough came when she became a presenter for Younique Products, a beauty and cosmetics brand that operates through social selling.
She quickly rose through the ranks, reaching Black Status Presenter level. Her honest makeup tutorials and beauty tips attracted a growing audience on Facebook and Instagram.
Transition to Lifestyle Influencing
After building a loyal following through beauty content, Kalee broadened her niche to include fashion, family life, and wellness. Her Facebook page, Kalee Rose Beauty, grew to over 645,000 likes.
She began creating daily vlogs, product reviews, and family-friendly content that resonated with mothers and young women across the United States.
Her relatable personality and willingness to share both the highs and lows of motherhood helped her stand out.
Content about her life with Justin and their four children consistently attracted high engagement from viewers.
Founding Day 1 Fitness
Kalee’s passion for fitness led her to establish Day 1 Fitness, a fitness apparel brand. As the founder and CEO, she oversees product development and promotion through her social media platforms.
The brand sells activewear and fitness accessories, targeting women who want affordable and stylish workout gear.
Amazon Influencer and Brand Partnerships
Kalee runs an active Amazon influencer storefront where she recommends products she uses across categories such as beauty, home, fitness, and fashion.
Her estimated annual income from Amazon affiliate partnerships alone ranges from $100,000 to $150,000.
She has also partnered with brands including Pink Lily, Grande Cosmetics, DIFF Eyewear, and Colgate-Palmolive. These brand deals form a major part of her overall income.
On TikTok, where she has 1.1 million followers and over 13.1 million likes, she creates short-form content blending product promotion with entertaining family clips.
What Is Kalee Rogers’ Net Worth and Salary?
Net Worth
As of 2026, Kalee Rogers’ net worth is estimated at between $3 million and $5 million. This figure reflects her diversified income streams spanning social media sponsorships, affiliate marketing, product sales, and entrepreneurial ventures.
Some sources estimate her net worth as high as $6 million when factoring in brand equity, real estate assets, and the value of Day 1 Fitness. The range depends on how intangible assets like her social media audience and email lists are valued.
Annual Salary and Monthly Earnings
Financial analysts estimate Kalee’s yearly income at approximately $1.5 million to $2 million. Her monthly earnings are estimated at $100,000 to $150,000 across all ventures combined. Daily earnings average between $3,000 and $5,000.
Income Sources Breakdown
| Income Source | Estimated Annual Earnings |
| Brand Partnerships & Sponsored Posts | $180,000 – $720,000 |
| Amazon Affiliate Commissions | $100,000 – $150,000 |
| Day 1 Fitness (Apparel Sales) | Not publicly disclosed |
| Digital Products & Fitness Guides | $96,000 – $420,000 |
| YouTube & Blog Ad Revenue | $42,000 – $180,000 |
Kalee earns between $5,000 and $15,000 per sponsored Instagram post. On TikTok, she earns an estimated $12,000 to $16,000 monthly through sponsored content.
Her ability to generate passive income through affiliate links and digital product sales gives her revenue stability beyond individual brand deals.
Is Kalee Rogers Married? Husband, Dating History, and Relationship Status
Husband: Justin Rogers
Kalee Rogers is married to Justin Rogers. The couple has been together for over a decade. According to a 2021 Instagram post by Kalee, they met at a Christmas play at Justin’s church after his cousins arranged for them to meet. She noted that “he couldn’t know I was coming,” making their first encounter a surprise.
Justin studied at The Ohio State University and has worked in several business ventures. His Facebook profile lists him as Vice President and Treasurer at Epic Brands Ltd. He previously operated Top Notch Lawn Care and is also involved in real estate, flipping houses in Ohio.
Justin was born around 1985. Kalee wished him a happy 39th birthday on August 6, 2024, on Instagram, which suggests he was born on or around that date.
While Justin prefers to stay out of the spotlight, he occasionally appears in Kalee’s content. As Kalee once captioned on Instagram: “Yes I have a husband, he just doesn’t like the camera so pictures are few and far between.”
Children
Kalee and Justin have four children together:
- Sadie Grace Rogers – their eldest daughter, born on January 15, 2014. She turned 10 in January 2024.
- Jay Rogers – their son. Jay and Sadie were baptized together on April 23, 2023.
- Savannah Carolyn Rogers – their third child.
- Stella Rose Rogers – the youngest, who started kindergarten in August 2023.
Kalee has shared that she and Justin originally planned to have only two children, but “God had other plans.” The Rogers family is deeply rooted in their Christian faith, with Kalee regularly sharing religious content and family worship moments on her platforms.
Family Move to Utah
In early 2025, Kalee announced that the Rogers family was moving from the Columbus, Ohio area (Sunbury, OH) to Alpine, Utah. Property records confirm that the family purchased a home at 13175 N Oak Hill Dr, Alpine, UT in October 2024.
The new home spans approximately 11,086 square feet. Justin continues to manage his house-flipping business in Ohio, traveling back when needed.
Social Media Presence
Kalee Rogers maintains a strong presence across all major social platforms. As of early 2026, she has approximately 1.3 million followers on Instagram (@kalee_rogers), where she posts fashion, beauty, and family content.
On TikTok (@kalee_rogers), she has 1.1 million followers and over 13.1 million total likes. Her Facebook page, Kalee Rose Beauty, has over 645,000 followers. She uses these platforms primarily for product recommendations, lifestyle vlogs, and faith-based content.
Fast Facts About Kalee Rogers
- Kalee Rogers started her influencer career in 2017 as a Younique Products beauty presenter.
- She is the founder and CEO of Day 1 Fitness, a fitness apparel brand.
- Her Facebook page, Kalee Rose Beauty, has amassed over 645,000 likes.
- She holds a college degree in Communications and Marketing.
- Kalee and Justin met at a Christmas play at his church, arranged by his cousins.
- The couple has four children: Sadie, Jay, Savannah, and Stella.
- She moved her family from Sunbury, Ohio to Alpine, Utah in late 2024.
- Her Amazon influencer storefront is one of her most consistent income sources, earning an estimated $100,000–$150,000 per year.
- Kalee openly shares her Christian faith and family values across all her content platforms.
- As of 2026, she has a combined social media following of over 3 million people across Instagram, TikTok, and Facebook.
Read more: Is Annie Agar married? Husband, age, height, measurements, net worth, bio, career
Wrapping Up
Kalee Rogers has grown from a beauty presenter into one of the most recognized lifestyle influencers in America.
Her brand, built on authenticity, faith, and family, continues to resonate with millions of women. With Day 1 Fitness, a booming Amazon storefront, and high-profile brand partnerships, her business ventures show no signs of slowing down.
Living in Alpine, Utah with her husband Justin and their four children, Kalee remains focused on creating content that inspires confidence and connection in her audience.
References
- CelabMagazine. “Kalee Rogers Age, Net Worth, Husband, Children, Career, Day 1 Fitness”.
- FamePerson. “Kalee Rogers Net Worth 2026: Age, Husband, Career & Lifestyle”.
- GuideNetWorth. “Kalee Rogers Net Worth 2026: Exact Earnings, Husband & Fitness Empire”.
- CelebsAmerica. “Kalee Rogers Net Worth 2026: Age, Husband, Career & Lifestyle”.
- ViccoVista. “Kalee Rogers Net Worth 2025: How She Built a $5M Fortune”.
- Kalee Rogers Official Website. “About – Step Into Confidence Again”.
- Instagram. “Kalee Rogers (@kalee_rogers)”.
- TikTok. “KaleeRogers (@kalee_rogers)”.
- Facebook. “Justin Rogers”.
- Homes.com. “13175 N Oak Hill Dr, Alpine, UT 84004”.
Disclaimer: The information on Star Vistiq is collected from trusted public sources. We strive for accuracy but cannot guarantee completeness of celebrity profiles, net worth estimates, or biographical data. Readers should verify information independently. For corrections or inquiries, contact: info@starvistiq.com.
